7 Ways Competitions on Your Facebook Page Can Generate Likes and Engagement

When your business wants to increase Facebook likes and get the most out of Facebook page competitions, it is important to remember the psychology that is the foundation of social media success. Humans love to interact with each other. They love to express themselves and get involved with things that make them laugh, smile and learn.
Here are some tips for you to make the most of Facebook for business, through running social media competitions that actually work to build fans and collect likes!
1) Reward Your Fans for Their Likes
When your fans click the like button you will want them to feel special, and offering a possible reward for their participation is a great way to start. If you have an online or offline marketing campaign, consider integrating Facebook into this. Run a competition and make a condition of entry liking your business's Facebook page. The prize doesn't have to be big and the process doesn't have to be complicated, just appealing to the target market of your business.
2) Photo competitions
Social media is a very visual experience, and technology is allowing the instant and easy publication of personal photos. Photographs still are however, very personal. When you run a Facebook page competition that invites your target market to capture moments and special people in their life, they feel positive and involved in the world. Technology and social media offer us opportunities to share our lives with, and connect with others. The entire experience is very emotional and tapping into this human need for socialisation is a powerful opportunity for marketing your business.
3) Ask for opinions
Humans love to contribute and get involved. We all have different opinions and enjoy the opportunity to share them in public, especially if they are requested by and are of interest to other people. If you would like to increase Facebook likes through Facebook Page competitions, you could consider asking your fans for their opinions on a specific subject that relates to your business. Make the question fun and creative and remember that the more your fans think about your question with intrigue and excitement, the more they will be thinking about your products and services.
4) Get them guessing
Guessing games are another rewarding way to boost the activity on your Facebook Page for business. Just like asking for an opinion, playing a simple guessing game provokes thought, inspires your fans minds, and gets them thinking about the business products and services that you offer. You don't need to get complicated, just stay fun and true to the concept that your business revolves around.
5) Gather feedback
There is nothing wrong with the fans on your Facebook for business page talking about the products and or services that you offer. That is exactly what your page is for. If you have a great business and a loyal group of fans who love using your products and services you will find it easy to increase Facebook likes and get them talking about the benefits that you can offer them.
Ask your fans questions about your business. What are their favourite products? Which is their favourite item in your new season's range? Get fun and creative. Ask them to share their innovative ways of using your products, and the things they like about them the most.
6) Talk about their day
Make the most of daily routines. You can generate involvement and engage your fans on Facebook for business pages through asking them questions that are based around the time of day that these questions are posted. This will depend if you have a geographic presence as this concept won't work well on an international level where different time zones are involved.
To generate engagement on Facebook you'll need to consider the fact that many people use Facebook at the same time as they engage in daily routines such as eating meals or waiting for public transport. Involve yourself in their lives and they will appreciate this and respond with enthusiasm and extra comments.
7) Observe other pages for great ideas
There is never a problem with 'borrowing' and or adapting ideas from other successful Facebook for business pages. Just ensure that you keep in line with the Facebook Competition guidelines and that you keep to your own unique business branding and product and services. Ensure that everything you do is connected with your business and the unique demographic of fans that follow you, but observing and learning from other businesses could be a great starting point to increase Facebook likes and host successful Facebook Page competitions.

Matt Adams is a Social Media Speaker, Social Media Trainer, Expert and Consultant.
Matt is the Co-Founder of SocialSelling.com.au, Australia's #1 Social Media Marketing Training company.
Matt offers regular Social Media Marketing Courses, Workshops, Seminars and Webinars across Australia.
If you are looking to learn more about Facebook Marketing for your business, then visit SocialSelling.com.au to find out about Matt's courses and how they can transform your marketing efforts.
To attend a Facebook Marketing Webinar visit SocialMediaWebinar.com.au

Article Source: http://EzineArticles.com/7158206

Article Source: http://EzineArticles.com/7158206